Tuesday, June 3, 2014

Sound Bites

The sound bite: 

Summarize an opinion, repeat it over and over, and eventually people will believe it to the point where it doesn't dawn on them to verify whether it was true on the first place.

When they then use the "fact" expressed within the sound bite as the basis of their reasoning, their perception is irreversibly skewed.

This is not a new practice. We had sound bites when I was a child, and I'm sure that they have existed throughout history. They're used because they work. People like to embrace a comfortable belief rather than dig more deeply for a less comfortable truth.

Logic based on opinions that masquerade as facts, that isn't really logic at all.


Copyright © 2014 Daniel R. South 
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