Saturday, February 27, 2016

Trump Momentum

The Trump campaign is a media phenomenon. It plays like the grotesque injury from last night's football game. Regardless of how shocking or hideous it gets, no one can stop talking about it.

"Did you hear what Trump said?" "Now, Trump is angry with X." "People are saying X about Trump." 

To the media, Trump is the gift that keeps on giving. Even the other candidates can't stop talking about him.

Trump has momentum. His popularity has never waned, and people are becoming numb to his shocking comments and questionable ideas. It's as though a Trump tide is rolling onto American shores, an irresistible force that pushes everything else out of its way.

The last candidate with similar (but not matching) momentum was Ronald Reagan in 1980. People feared the idea of a Reagan presidency. He seemed too extreme. He was blunt and uncompromising and determined to change things as he saw fit. 

But many voters saw Reagan as a savior. He hammered the idea that a weak, tentative Democratic administration had left the country in bad shape. That message resonated with voters who were hungry for change.

Supporters were convinced that Reagan's bold style and aggressive policies would get the country back on track. "Let's Make America Great Again." That was Reagan's campaign slogan. Does it sound familiar? 

In the general election, Reagan ran against two candidates: a knowledgeable but polarizing Democrat with whom the country had grown weary, and an idealistic Independent with glasses and white hair. Does any of THAT sound familiar?








Copyright © 2016 Daniel R. South 
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