Jim McKay of ABC Sports was always so professional during his broadcasts. He would take time to talk about the athletes from each country. And it was actual athletic commentary, like who might have a good shot at a medal.
What did we get from the airheads of NBC? "Ha ha! Her name sounds like 'shit'! Ha ha! I said 'shit' on TV! And that's no shit!"
Do these people actually get paid for this revolting embarrassment? Well, obviously, somebody's getting paid. NBC couldn't play six minutes of coverage without cutting away to several minutes of commercials.
In the future, the very NEAR future, I hope that all Olympic coverage will be streamed uninterrupted over the Internet for at most a nominal fee. Big corporate money has all but ruined the experience for the viewer.
Remember when the Olympics adhered to a strict "amateurs only" code. Well, that should be enforced for the broadcasting as well. Do it for the love of the games rather than for the extortion of every dollar that you can squeeze from an already overly commercialized system.
Finally, when you do put a microphone in someone's hand, please make certain that they know what they're talking about. The networks don't hire football coaches to comment on the dresses that women wear to the Oscars. I respectfully suggest that we don't need The Today Show to comment on sports.
Copyright © 2016 Daniel R. South
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